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A decade and one half ago while at the Silicon
Valley based market research group CSRI, I led an independent study on shifting
paradigms. Many of the findings led to the founding of IStrategies
International.
These shifts would be driven by 2 sets of
technologies; the first was Internet, the second the Biotech and Nanotech. These
shifts have and are fundamentally changing that way we interact with
the each other and our environment. Below is a summary of that first phase. In
the next year I will be taking that study and expanding and summarizing on the
next phase and it effects on society.
We found that the Internet and related IT
technologies introduced and accepted in the 90's, and the structural changes in
the way we and our customers do business, have and will significantly impact
business practices in the year 2000 and beyond. There are areas of change, or
paradigm shifts, that are occurring within all business. They are:
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Socio-economic trends or end-user requirements,
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| Management and organizational shifts from
a production (this can be production of services) to an information based
model,
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The shift toward digitization of information.
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The paradigm shift within the
socio-economic climate is changing from what consumers and businesses
need now to what they will need in the future. Products will be:
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Easier to use,
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Provide greater functionality and capabilities,
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Possess greater inherent quality,
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| Less expensive,
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| Faster to market.
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In our 1991 research, we concluded that
even the companies that produced products were basically in the business
of delivering information to their customers. In other words, all
businesses were and are fundamentally in the information industry.
Although all businesses were in the information industry, most were
doing business based on models of the late 19th and early 20th century
and computer system models adopted in the early 70's and 80's.
Organizational and management methods of those models typically lagged
behind business and economic models needed for the information age.
While this was happening, what businesses delivered
to their customers continually pushed these customers to make ever greater
demands. While businesses dealt with these two shifts, there was a third ongoing
process, which was a technology paradigm shift. This shift toward digitizing or
informationalizing products and services pushed customer needs or demands
toward:
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Faster access
to information,
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Filtering and
customizing of information for the user,
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| Greater
integrity of the information,
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Globalizing
information (greater access to information on a
global basis).
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And now that we are in the 21st century, there is a new paradigm shift.
More to come.......................
We at
IStrategies hope that now and in the future we can be a valuable asset for the experienced and inexperienced
alike. Mission Statement
Steve
Hess
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