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We remind our prospects that to succeed in
the US market, they, along with IStrategies must deliver four key basic
elements for success of entry:
A series of unique products or services
that are competitively superior or volume priced, and which fill specific
and identified market needs in selected target markets.
Provide the research required to
successfully position and brand their products or services based upon
current and accurate competitive positioning, marketing and pricing
information and practices.
Select the most effective channels of
distribution and determine attainable and relevant business goals,
objectives, programs, plans, tasks and staffing to support
administration, sales, marketing, product support, R and D and customer
support efforts.
Deliver the financial resources to support
both initial market entry, as well as ongoing marketing and business costs
until the new US subsidiary becomes profitable.
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